Reasons Why You Need to Work On Wordpress Optimization Speeds!Increasing your website speed is essential if you want to attract new viewers to your site. Many times, great content is not enough to keep your viewers’ attention. You need to have images, graphs, videos and a compelling reason to keep your visitor interested and engaged. If your website loads slow due to having images, graphs, screen shots or videos, they may never really see what you have to offer. So making sure your website is optimized for speed is very important to your visitors and for ranking in Google.
Wordpress Website HostingOne of the first areas we are going to look at is your hosting. If you are hosting a large site with many images or videos, a shared hosting like GoDaddy or Hostgator is not going to cut it. You need to find premium hosting solutions to power your website. This is one of the first steps to ensure your website load times are fast. There are several hosting providers we recommend: LiquidWeb WP Engine – 2 Months Free Annual Plan WPXHosting
Rent a VPSRenting your own Virtual Private Server will create a large difference on your site. Most serious businesses and famous bloggers opt to have their own VPS because of its speed and security. Shared hosting can create some complications on your site, especially if one of its websites is experiencing trouble. Many times, the ease of having your own VPS is worth the extra cash. We use and recommend Liquid Web and have many different options of VPS/VDS you can take advantage of.
Keep Your Pictures OptimizedAnother tip to increase your website speed is to pay attention to your pictures. Pictures usually take up a lot of time to load, especially if you have not edited them properly. If your site is picture heavy, then it will definitely take longer to load especially if they are not optimized. Most people would opt to place thumbnails or smaller resolution pictures on the pages to save on space, as well as load time. You may think that optimizing your images so they will load faster will take up a lot of time on your end. It is not necessarily so. There are many programs that can help you optimize all of your pictures at once, so that they are all in the same size. That should be so much less effort for you. To make it even faster for your viewers to access your site, you may also want to try the lazy load technique, where the pictures load while the viewer is scrolling down the page. This saves a lot of loading time and it is very user friendly. This will save your viewers bandwidth, especially for viewers that do not read posts all the way through. A great plugin that works to help optimize your images is Imagify. Imagify will optimize your images with just a few clicks of a button. They provide different programs based on your data usage per month. You can also use a CDN to help with optimizing your images. A CDN is known as a content delivery network and “is a system of distributed servers (network) that deliver pages and other Web content to a user, based on the geographic locations of the user, the origin of the webpage and the content delivery server”. Seen published on http://www.webopedia.com/TERM/C/CDN.html. A good CDN is Max CDN and has very competitive pricing.
Use YouTubeUsing YouTube for videos can actually keep the loading time down on your posts and pages. Placing a video directly on your site can cause some drag while people try to access your content. If you do not like using YouTube, there are other streaming services that are readily available to use online. Putting lesser loads on your server will make your site easier to access. For a more optimal user experience, remember to disable the Auto Play feature on your videos. This can be a little unsettling for your viewers and some of them may get annoyed enough to leave your page. Give a great description of the video you want them to see. If they are at work and the auto play comes on, they potentially can bounce off your website immediately. Check out our web design do’s and don’ts.
Keep Your Posts OrganizedKeeping your main page neat and organized is also a good way to keep your loading speed fast enough to gain more viewers. Instead of showing the full posts on the main page, you can choose to show only the first few paragraphs. Excerpts are sneak peeks to the main content, and it is a great way to build interest too. You may also want to make sure that you only feature around 4 to 8 posts on the main page in order to reduce the load time. You can have a load more button that allows more posts to be loaded just by a click. You can also utilize pages (page 1, 2, 3 for your posts), or you can develop a good database that can make your audience get to the content that they want faster. People will definitely appreciate your site’s efficiency. A great way to keep your posts organized is utilizing a silo structure on your website.
Wordpress Settings & Plugins for Website Speed OptimizationWhen it comes to wordpress, it is a database website that has a lot of functionality and plugins to not only speed up your site, but also help you optimize your website. It is important to use plugins that have little drag and drain on your website and help improve your websites performance. We tried all of the following WP Caching Plugins:
Make Use of Your WordPress PluginsTry to check through the plugins on your site and find the ones that are no longer being used. Unused plugins can create a lot of drag on your WordPress site. Take a look through your list. Sometimes we can forget, and deleting the things we do not used can create seconds of difference. On the internet, that is a big difference already. You may even want to study how these plugins function. You can incorporate these without having to put the entire plugin on the site. A few codes on your functions.php can give you the same benefits a widget can offer you. You also want to keep your wordpress plugins up-to-date for efficiency and security reasons.
Pay Attention to Your WordPress SettingsThere is also a way to increase the loading speed through your WordPress settings. You may have noticed pingbacks and trackbacks on your WordPress. This is something that is enabled by default so that you can get notified whenever other blogs interact with you. This is a great WordPress feature, but this can also affect loading speeds. This adds on new data to your post, which in turn makes the post heavier. Turning this feature off will let you browse through your site a little bit faster.
Do Your Maintenance WorkWordPress is based on a MySQL Database, which means that the database gets larger whenever your posts are edited or when comments are left on the site. Always remember that every time you revise your post, the last version will be automatically saved to the database. Cleaning this up will allow your page to load much faster. Spam comments must also be deleted. While it is great to have comments on your page, spam comments do nothing for you and it will only slow the page down. There are plugins on WordPress that can help you do these maintenance tasks on your site. Since plugins can create a bit of a slow down on your site, you might want to enable this only once a month. For the rest of the time, you can keep it disabled. WP Rocket takes care of the maintenance work for you as well. It will cleanup old revisions and will also delete spam comments from your database for you each week on auto pilot. Also try not to keep website page redirects to a minimum. Sometimes you have to redirect pages, posts, categories and even tags to a new URL. Each redirect added to the page, can and will slow down the page load times.
Cut Down on the Word Art, Widgets and Graphics. (If You Have To)The first thing that you should do is to cut down on the word art. Many times, glitzy word art can slow down a page significantly, and it is not a pretty picture when it refuses to show up on screen. In some ways, word art can be unnecessary. It is fine to use it for titles, or for details that absolutely need the attention. There is no need to overdo. You can try using a neat and legible font instead and pay attention to proper spacing. Nice and simple goes a long way, and it will even make your site look fresh and professional. Remember to take down pop ups and widgets that are not of the utmost importance. Decorations can be attractive, but you will have to consider that not all viewers will appreciate that. They will always want good content, and they want it fast. Widgets and other decorations can sometimes take away the experience.
18631 N 19th Ave #158
Phoenix, AZ 85027
Phoenix AZ based Auto Repair Marketing by Majestic Warrior offers a range of services designed to improve the performance of digital marketing efforts for auto repair businesses. The Majestic Warrior team can provide techniques and tips to increase traffic and increase website conversions.
Phoenix AZ - July 11, 2017 /MarketersMedia/ — Majestic Warrior and Shannon Adams are pleased to announce the launch of the company’s new auto repair marketing services. The professionals at Majestic are proud to have the knowledge and experience to provide some of the best auto shop web design and local SEO services. It is important to understand and know what the auto repair and transmission repair online marketing space needs to make the client's shop stand out. The professionals can take a client's auto shop business to new heights with the help of online marketing services and website design innovations. A spokesperson for Majestic Warrior explains, “Our internet marketing specialists can help you establish your auto repair business as one of the most reputable names in your local area. We can do this by strengthening your online brand and broadening your reach. Our web design for auto repair shops is just one component of the service we provide to our customers. Aesthetically pleasing, functional and responsive websites help each visitor to the site have a positive experience.” In addition to offering website development and ideas, MW also provides a wide range of online marketing services. Obtaining a website is not difficult, but it can be challenging to ensure that the site works toward increasing the client's business. The team can create a design and put the pages together in a way that appeals to website visitors. Majestic Warrior techniques are applied in a way that the rankings of the site are targeted and placed before the maximum number of potential new customers. In addition to producing high-quality websites, the team of professionals at Majestic Warrior works with clients to promote the website online with services such as: social media marketing, SEO services, search engine marketing, Google maps optimization and reputation marketing. The team offers some of the best digital marketing services there is for auto shops. Contact Info: Name: Shannon Adams Organization: Majestic Warrior Address: 18631 N 19th Ave #158, Phoenix AZ 85027 Phone: (888) 717-6864 Video URL: https://www.youtube.com/watch?v=ofKAPZOcMlk Find the original press release found published at http://marketersmedia.com/majestic-warrior-launches-auto-repair-marketing-site/216172
When launching an internet marketing campaign or simply promoting content from your website, one of the primary goals is for the website to appear in the top results list in various search engines. In this way, you can drive more website traffic or turn those visitors into actual customers for the products and/or services that you offer.
Branded Keywords for Search Engine Optimization (SEO)Basically, you are targeting local search engine optimization for your website. One of the easiest & safest ways you can do this is to utilize branded keyword anchor text. Branded keywords are the particular words or terms that users may type in search engines when they look for your site or your products and services. These include your brand name, website name, variations of your name or any other property that may direct them to your site. This means the user has already heard about you and they are trying to look for you using Google, Yahoo or Bing. Thus, the use of branded keywords may serve you several advantages:
Backlinks - Quality & QuantityMeanwhile, another factor that also influences search rankings is the number of backlinks a particular website has. These are simply the links from other websites, pages, directories, press releases or any other medium on the internet that directs visitors to your website. It’s not just about how many backlinks you have, but also the quality of the backlinks that matter for today’s SEO standards. (We will dive deeper into this with much more detail on another post)
Types of Links You Want to Acquire:
Incorporating Anchor Texts in BacklinksOne way to create backlinks is through the use of anchor texts. Anchor text is simply the visible text that is present in a given hyperlink. Since backlinks are used as an important basis for the relevance of your website to a particular search query, the anchor texts should be also able to provide contextual information of the link’s destination. Thus, it may be useful to use branded anchor text backlinks or branded mixed with a keyword phrase. However, it is important to note that the basis of backlinks as indicators for search rankings do not only refer to the plain numbers of websites pointing to your page. It is also rather influenced by the popularity and the credibility as well of those sites that refer you among many other factors.
What are Branded Links and how they can help in SEOBranded links are essentially a directory or url that was created out of the brand name or any related term that can be associated to the name of your company, the content that you share, and etc. The use of branded links is also beneficial for but not limited to the following reasons:
How to Create and Use Branded LinksWhen using branded links, it is important that you do not only formulate a link that incorporates your brand or website name. Make them as short and relevant as possible to the content that you are trying to present or the product that you promote.
Backlinks and Link ProfileAll of these backlinks then are what that make up your backlink anchor text profile, which is also known as your link profile. When you create a backlink, this is indexed by Google and places it into a database (which is your link profile) that points to your specific website. From then on, the algorithm is employed which then establishes your rankings. As mentioned earlier, it is important that your website is not just credible, but that your link profile shall be just as credible. For example, if you are using too much of anchor texts that partially or exactly match particular keywords in search queries, you make it seem obvious for search engines that you are just trying to rank for that particular keyword. So, what then makes a good link profile? It is important that the link profile is as natural as possible. It is important that they do not only look natural but they themselves should be natural. A natural link profile should satisfy the following:
Some Types of Anchor Text to Use:
Diversifying Your Link ProfileTo emphasize the last point, a diverse link profile suggests that you are not simply trying to rank for your profile but it is that many websites are actually vouching for you because of your content. This is then where the use of branded links comes into play. As mentioned, branded links make it easier for you to target SEO. Thus, these should also have a good share on your anchor text percentage. One of the ways to diversify your link profile is to use branded links with keywords. As SEO analysts would recommend, 35% to 90% of your link profile should at least tell something about your brand. Diversifying your links can also mean where you get the links from and link sources. We will discuss this a lot more in depth on another post.
Anchor Text Percentages to Follow:Branded Variation Anchor Text - 60-75% Naked Link Variations – 20-25%% Generic - 5-10% LSI/Partial Match – Less Than 3% Exact Match Anchors – Less than 1% Also Remember Keyword Density for Each Page: (Helps avoid over optimization) 1 Word Phrases Less than 3% 2 Word Phrases Less than 2% 3 Word Phrases Less than 1% This is on a page by page basis, Google does not rank websites, it ranks web pages. Each page should have this type of formula. In conclusion, the use of branded keywords and branded backlinks are both essential in increasing your search visibility in different search engines. Branded keywords are specifically important because it can easily point out to your brand name. You can utilize those for the backlinks that you create which is also one of the important indicators for search rankings. The most important key is to balance the use of different types of backlinks. You do not under-optimize or else you may just flank in the rankings as much as you do not over-optimize that you may be flagged by Google for penalties.
Majestic Warrior is pleased to announce our specialty and another core focus on water damage restoration online marketing. We have helped many water damage companies with lead generation, SEO, local SEO and social media marketing. Our team is experienced in building optimized and responsive water damage websites that are designed to convert more visitors into customers.
Water damage restoration companies can be excited as Majestic Warrior announces the launch of expert online marketing enhancement services. Doing online business requires loads of exposure and traffic, because prospective customers have many options to choose from when searching online to find a company. With the competition for Google Places as high as ever, it might be the right time to try out the services of Majestic Warrior including: SEO, website design, social marketing and reputation marketing services. The company is reportedly into the business of creating dynamic and unique websites which will amplify conversion of customers. The SEO services rendered by the company allows customers to dominate the search engines by creating a web content marketing strategy for Majestic Warrior’s clients. The social and brand marketing the company provides is designed to help customers not only acquire a strong online presence, but to also help the website reach a larger target audience. The Majestic Warrior website further breaks down the perks that come with patronizing the company, “our free report allows you find out what your customers are saying about you online, search top business directories to find errors & optimization issues and also discover how visible your business is online to potential customers”. Since 2011 the company has provided great results for clients in the water damage and fire damage industry. This announcement is sure to be met with optimism and a warm welcome by the home restoration industry. The company website offers a free service of analyzing and providing website reports on the summary of online reputation and visibility. For special inquiries, get in touch with the company by phone or email. Visit the company’s website to learn more about the services offered and obtain a free reputation report of your website. The original press release can be found by visiting http://marketersmedia.com/majestic-warrior-launches-restoration-online-marketing-specialization/207262Water damage digital marketing - http://restorationmarketing.majesticwarrior.net/ Water damage web design - http://restorationmarketing.majesticwarrior.net/web-design/ Water damage SEO services - http://restorationmarketing.majesticwarrior.net/seo/
Majestic Warrior has now launched online marketing services to local businesses in Utah. Our team is excited for the opportunity to help these small to medium sized businesses obtain results from their online marketing campaigns.
Utah online marketing - http://utah.majesticwarrior.net/ Utah SEO - http://utah.majesticwarrior.net/seo/ Utah web design - http://utah.majesticwarrior.net/website-design/ Contact Info:Majestic Warrior 18631 N 19th Ave #158 Phoenix, Az 85027 (888) 717-6864 www.majesticwarrior.net
Why Citations Are Important to Rank in Local Maps Citations are important and crucial in order to help you with your local SEO and local rankings online. These listings (aka citations) play an important role in your online marketing. Being listed on many major citations help your business in several ways:
Important Data AggregatorsAcxiom Express Update Factual Neustar Localeze
General Citation List247OnlineNetwork.com 10 SEOs 2FindLocal.com 4 Shared 6QubeDirectory.com Abi Find Abi Logic ABLocal.com About Us Advice Local AGreaterTown.com Akama.com Alignable AllPages.com AlltheLocal.com Angel List Angie's List Apple Maps Art Might B2BYellowPages.com Bark BBB Best Brands Worldwide Best Web Firms BigwigBiz.com BingPlaces.com Birectory.com BizDays BizHwy.com BizJournals.com BizVotes.com Bizyhood.com Brand Yourself Branded.me Brownbook CBSYellowPages.com ChamberofCommerce.com Check My Review Cherrp.com City Insider City-Data.com CityFos.com CitySearch CitySlick CitySquares CityVoter Click Blue CMAC.ws Connect.Data.com CornerstonesWorld.com Corporationwiki.com Cortera.com Craigslist.org Credibility Crowd Reviews Cylex-Usa.com Dex Media DigaBusiness.com DirectoryCentral.com DirectoryM.net (AKA nSphere) Discover Our Town Disqus dnb.com Dwell eBusinessPages.com eLocal.com eLocalFinder.com ExpressBusinessDirectory.com EZ Local Facebook Find the Best Find The Company Flip Board Fold3 Forlocations Foursquare Fyple.com Get Fave Google Places Google Plus Gravatar here.com Home Advisor Hotfrog Hours Info Houzz I Global iBegin.com Identy Me iDirectory.com Infignos Informative InfoUSA InsiderPages Instagrahm Intently Inter800.com Jayde.com Judy's Book JustDial.com Kanoodle KiwiBox Klout Kudzu La Cartes LinkedIn List-Company Local 6qube Local Roll Call Local.BOTW.org Local.com LocalCensus.com LocalDatabase.com LocalGuides.com LocalPages.com LocalStack.com Look Up Page Lookooh.com Magic Yellow Majon.com MakeitLocal.com Manta Manttus Map Creator MapQuest/Yext Master Moz Medium Meet Up Merchant Circle Mister What MojoPages Moz My Huckleberry My Sheriff MyCityBusiness.net MyHuckleberry.com MyLocally MyLocalServices.com MyWebYellow.com n49.com NetHulk.com Nexport.com Opendi Opentable.com Patch.com Pearl Trees PegasusDirectory.com PennySaver Picasa Web Pinboard Pinbud Polyvore Powerprofiles.com PremiumPages.net Primeplace.Nokia.com Profile Index Punch Bowl RadarFrog.GateHouseMedia.com RateItAll.com Recommended Company SalesSpider.com SeekItLocal.com ShopCity.com ShowMeLocal Slide Share SmartGuy.com Social Media Today SocialRaves.com SocialStreets.com SoMuch.com Start Up Nation Store Board Strikingly Superpages.com switchboard.com Tackk TeleAtlas Thing Link Thumbtack Top SEOs Topix.com (powered by Yext) TripAdvisor TrueYellow.com Trulia Trust Link Tumblr.com Tupalo.com Tuugo.us Tyloon.com UID.me USBDN.com UsCity USDirectory.com VieSearch ViewPoints.com Wampit Wand.com WherezIt.com Whitepages WhoFish.org Wordpress.com Yahoo! Yalwa.com yasabe.com Yellowbook Yellowbot Yellowee Yellowise.com YellowOne.com yellowpagecity.com YellowPagesGoesGreen.org YelloYello.com Yelp Yippie.biz YP.com ZipHip.com ZipLocal.com Zomato.com ZoomInfo.com
Citation Lists by Profession (More Will Be Added)
Attorneys Specific CitationsAllLaw American Institute Of Legal Counsel American Lawyer Referral Attorney Directory Attorney Help Attorney Pages Attorneys Web List Attorneys.LawInfo Attorneys.org Avvo Bankruptcy Attorney Directory Bankruptcy-Attorney.com BestLawyers.com Center for Legal Solution Find a Personal Injury Attorney Find Law HG.org JUSTIA Justice Finder Law Link Law Research Law.net LAWGURU LawLink LAWQA Lawyer Central Lawyer.com Lawyers.com Lead Counsel LegalAdvice.com LEGALDOCS Lexis Nexis Martindale More Law Nolo State Lawyers Super Lawyers Us Legal Wallet Hub Your Local State Bar
Web Design Specific Citations10 SEOs 500Px Behance Best Web Firms Crayon Design Agency Design Directory Design Firms DesignDir.net DesignerListings.org Designers-City DesignFirms.org Dexigner Ello Ez Find Web Design Freelance Designers Git Hub Graphis My Folio Online Designer Directory Professional Web Design Directory Slide Share Stage 32 The Best Design The Web Design Market The Web Design Network Top Design Directory Top Design Firms United States Web Design Directory UpCity Web Design Finders Web Designers By State Web Professional Which Web Design Company
Hyper Local Citations by State (More Will Be Added)
ArizonaBBB Ethical AZ jeffersonpark.net/members.asp Local First AZ phoenixarizonabusinesses.net phoenixbusinesslist.com phoenixchamber.com phoenix-city-directory.com shopinphoenix.com socialnetworkarizona.com thinksmallbizaz.com
The Ultimate List Of Local Search Citations You Will Need was originally published to website of Majestic Warrior
The team at Majestic Warrior is making it a priority to specialize in certain industries and provide these niches the best resources available to help with their online marketing efforts.
Majestic Warrior offers their knowledge and experience in pawn shop marketing to businesses in the U.S.. The Phoenix-based firm has the expertise to assist others with setting up and optimizing pawn shop businesses. Majestic Warrior and Shannon Adams are pleased to announce that their services include skilled marketing for businesses interested in launching a pawn shop business. On the website, there are multiple specific ways for pawnshops to maximize social media marketing. Pawn shops may accept a wide variety of items, including everything from property titles to video games. The expansion of the market is also due to a wider positive view due to television reality shows and the images of products which are available. The expertise of the professionals at Majestic Warrior is utilized in their presentation of suitable techniques to expand the visibility of pawnshops. Some of the specific methods which are given include a constant flow of photos of items for sale and items which can be pawned; targeted social media ads; rewarding likes and shares on social media; and mini games. Active online methods for pawnshops can also create a buzz through the use of one-day deals, sales or actions. An active social media page may include responding to inquiries from interested parties. A timely response to user questions is critical. Choosing one day weekly to post vintage items online can enhance customer response. Users of the website and social media outlets also like to see success stories. People in need of short term loans or cash for unwanted items can find solutions in a nearby pawn shop. According to a representative from Majestic Warrior, “We can work with you and help you achieve success from your SEO and social media. We offer a variety of pawn shop local SEO packages to businesses, including the posting of blogs and content marketing. The methods used by the pros include web design, local search engine optimization, Google Places optimization for Pawn Shops and Search Engine Marketing (PPC). We specialize in pawn shop digital marketing.” For more information, visit the web pages at http://pawnshop.majesticwarrior.net or http://www.majesticwarrior.net/online-marketing-services. First seen published on Press AdvantageMajestic Warrior Digital Marketing Agency 18631 N 19th Ave #158 Phoenix, AZ 85027 (888) 717-6864
Majestic Warrior Launches Pawn Shop Marketing Business Specialization was originally published on @google maps by Majestic Warrior
Phoenix-based Majestic Warrior offers quality legal marketing services online and locally. The team specializes in lawyer digital marketing with a range of services.
Majestic Warrior is pleased to announce the establishment of a new business and website dedicated to legal marketing. The firm specializes in lawyer digital marketing, which includes services of web design, local search engine optimization, Google Places optimization for attorneys and search engine marketing (PPC). The firm offers more than just a typical digital agency services. The knowledgeable and experienced team at the company provides legal digital marketing help. The services provided by the legal marketing specialists will make the client’s practice stand out over the competition. The Majestic Warrior team specializes in several legal focus areas. These include DUI attorney marketing, criminal lawyer marketing, divorce legal marketing and personal injury attorney marketing practices. Real estate lawyers and family law practices can also receive assistance with marketing of their services and websites. The team has the knowledge to handle digital marketing in order to reach a target audience in the local market. Search engine optimization methods are geared toward converting website traffic into new clients. Majestic has helped many attorneys with creating a great website that has call to actions and is full of great content. The professionals provide local SEO, maps optimization and social media marketing for local legal practices. Attorneys require websites which are aesthetically pleasing, presentable, professional, filled with valuable information and can be easily navigated. In addition to search engine optimization and website design, the team at Majestic Warrior offers experienced social media experts that posts weekly or daily to social media channels to increase the client’s exposure through social media channels. Modern business practices need brands to establish a strong online presence. The brands give them an edge over the competition, strengthen the brand enhance the number of clients over time. The Majestic team is able to increase the presence on the Web to bring clients to the legal firm. For additional information about the team, visit the web pages at http://lawyermarketing.majesticwarrior.net/ or http://www.majesticwarrior.net/locations/ Originally seen published on http://marketersmedia.com/majestic-warrior-launches-lawyer-digital-marketing-website-and-business/179497MajesticWarrior 18631 N 19th Ave #158 Phoenix, Az 85027 (888) 717-6864
Majestic Warrior Launches Lawyer Digital Marketing Website And Business was originally published to MajesticWarrior Difference
What is Metadata and How Does it Apply to Your Website?
Metadata, as defined by Merriam-Webster, is data that describes other data. As vague as it sounds, when it comes to the Internet, it's anything but. Throughout the Web, metadata is used to describe individual pages on a websites, allowing search engines to understand what each page portrays. Originally seen published on Yola at https://www.yola.com/blog/3-key-tips-to-adding-in-your-sites-metadata/Metadata has been used on websites for years and this key information is used to tell the search engine spiders what your content is about. Each and every page of your website has metadata and it is important to understand the key elements and what they are used for. You also need to know what the most important components are in the data, how they are used and what you need to avoid to make sure you are using this information to best represent each page on your website. Google as a whole ranks web pages not websites, this is why each page of your website needs to be structured properly to attract the search engines and potential customers. It is an art to be able to do both and remember conversions. Your website authority and trust of your overall website plays a factor in how well a page performs, but the algorithm is designed to rank pages of your website based on different elements (We will discuss this more later and how your overall website trust and authority affects pages on your website). The best way to optimize the page and your website is to discuss 1 topic on a page.
What are the meta data Elements of a Page?
Additional Key Points - Things to Watch Out ForThere has been a lot of analysis and studies done on proper Title tag, URL structure and H1 Tag and its ranking performance in Google. There is a mixed response on whether you should have these be the same or different. One of the easiest things to do is over optimize a page on your website. When you think about it, if you are targeting blue widgets and your domain is bluewidgetsexpress(dot)com and you create an internal page that is bluewidgetsexpress(dot)com/blue-widget-reviews/ or bluewidgetsexpress(dot)com/best-blue-widgets/ this is having the keywords in the URL structure 2 times. Then the title tag would also be something like Best Blue Widget Reviews and your H1 tag would also be Blue Widget Reviews, well this is clearly an over-optimized page trying to rank for Blue Widget Reviews. Then when backlinks are being built to the page most of the time they are being built as Blue Widget Reviews or bluewidgetsexpress(dot)com/blue-widget-reviews/ this causes an even bigger issue with the backlink profile of that page. This was a bit extreme, but it gets the point across on what not to do with your metadata and URL structure. We incorporate a few different techniques that can be used to effectively rank your page and help visitors get a clear understand of what the page is about. We use these techniques based upon different factors of the current website structure and backlink profile of the website. One Example would be:
What are the Most Important Metadata Factors?
The following article Setting Up Your Metadata For Optimal Online Success See more on: the Majestic Difference